Joyfully Baked began in Feb 2018 on Instagram as an outlet for me to share my passion for cooking and baking vegan and gluten free food. I didn't have a clear vision for what it would become, but I knew I needed to start somewhere. I was a SAHM with a 2 year old and was pregnant with my daughter at the time.
The following year, 2019, we moved to Gainesville, FL. I wanted to do more than just share photos on Instagram, so I signed up for a small market in Alachua. The first time I vended, I made v/gf mango and coconut cupcakes and they sold out! It was a new experience that I really enjoyed.
I continued to sell at that market every weekend. My husband joined the team and he would sell all kinds of organic sourdough products including rolls, focaccia and donuts. I stuck with the gluten free baked goods.
The next year, 2020, we were still going strong at the market and one of our most popular items was my husband's sourdough donuts. Then in March, things started to shut down. During our break from vending he realized he needed to step back from baking since his full time job and helping with our kids took up most of his time. With that change in the business I felt I had to step out of my comfort zone, which was solely gluten free, and try making traditional yeast donuts.
I put my kids to sleep one night and snuck into our kitchen and whipped up my first batch of yeast donuts. I couldn't try them but I could tell from the look and feel I had done it! I posted a photo of them online and within a couple of hours I had more orders than I could handle. The problem was, I wasn't sure if I could make them again. Did I just get lucky the first time?
My small apartment kitchen became a donut factory over the next two months with orders pouring in.
By July 2020 I knew I needed to get back to vending, so I signed up for a brand new market in Gainesville called Grove Street Farmers Market located at Cypress and Grove Brewery. Although I had experienced vending before, I still felt nervous and had no idea what to expect. For the next six months I sold donuts at the market, sometimes with lines until I sold out. My friend, Nadiya, saw that I needed help and began learning the donut business by my side. We became a team and it was just what I needed.
In Jan 2021, I was presented with the opportunity to open a real bakery only blocks away from where I was vending. With the help of my new business partners, and Nadiya, we opened within two weeks.
Joyfully Baked, brick and mortar, has been open a since Jan 16th, 2021. It's gone from just myself, to an entire team of people who support this vision. Beyond our team, it's All of YOU! The moment our doors opened on Jan 16, 2021 and I saw a long line of people waiting, tears flooded my eyes. I am so grateful for everyone who has shown their support from the early days, baking from my apartment kitchen, up until now! I love seeing your faces light up when you walk in for the first time.
I didn't know back in 2018 what Joyfully Baked would become, and in some ways I still don't. All I know is, I've really enjoyed this journey. Thank you thank you thank you!